Event Advertising Packages
Cool Running offers three packages of online ad banners for event promotion, each one carefully geared to the needs, audience and budgets of a specific type of race.

Cut through the confusion to reach the right runners for your event.  E-mail this page  Printer-friendly page

Posted Friday, 26 April, 2002

Cool Running offers three packages of online ad banners for event promotion, each one carefully geared to the needs, audience and budgets of a specific type of race. Online advertising works best when ads appear in the right context, so all of these packages offer targeted advertising in Cool Running's Events section, where runners come specifically to find information about upcoming events and results of races past.

The packages...

> Silver
For small- to medium-sized events that draw runners primarily from a single state or region

> Gold
For large regional events seeking to draw runners both inside and outside of the event's home region

> Platinum
The platinum package is designed for high-profile marquee events trying to reach a large national or international audience of runners

More info...

> A la carte
In addition to the packages offered above, targeted ads in individual sections are also available. Contact us to explore the possibilities.

> Other services for race directors
Discover the entire range of free and paid services Cool Running offers race directors.

> Contact us
To contact a Cool Running representative about advertising opportunities, please fill out the form at the bottom of the page.

Silver Advertising Package

The silver advertising package addresses the needs and budgets of small- to medium-sized local and regional events. This offering allows race directors to channel their message directly to runners interested in events in the local area, while also offering some secondary promotion to Cool Running's global audience of runners. The silver package offers:

• Identification as a "featured race" on local race calendar pages
• An advertising button (88x31 pixels) on local race calendar pages and race results pages
• An advertising button (88x31 pixels) on the main page of Cool Running's Events section

Each of the advertising exposures listed above include a link to the event's website, if applicable.

For a price quote and complete details about this package, contact us via the form below.

Gold Advertising Package

The gold advertising package offers heavy targeting of runners from a specific region, as well as strong promotion to Cool Running's national and international audience of runners, making this package ideal for large regional events that often draw runners from outside the region. The gold package offers:

• Identification as a "featured race," along with a large advertising button (120x60 pixels), on the main page of Cool Running's Events section, reaching Cool Running's entire broad geographic audience of runners
• Identification as a "featured race" on local race calendar pages
• A large advertising button (120x60 pixels) on local race calendar pages and race results pages

Each of the advertising exposures listed above include a link to the event's website, if applicable.

For a price quote and complete details about this package, contact us via the form below.

Platinum Advertising Package

The platinum advertising module is a high-impact marketing vehicle for large events seeking to reach national and international running audiences.

Cool Running offers the platinum module in combination with the gold advertising package. For a one-time flat fee on top of the normal monthly fee for gold advertising, Cool Running offers platinum advertisers a 700-800-word spotlight article about the event, which is promoted as the cover story on Cool Running's home page and on the main page of the Events section.

Even after this month of high-impact promotion ends, the article remains in Cool Running's editorial archive as long as the event remains a platinum or gold advertiser. Throughout this period, the article is promoted at the top of the local race calendar page, in rotation with other platinum adverisers.

In addition to this spotlight article, platinum advertisers receive all of the benefits of the gold package detailed above.

Here are some examples of recently completed spotlight articles, you be the judge!

• Maui Marathon, a Runner's Paradise
• Flat, Fast, Fun: the CVS/pharmacy Downtown 5K
• Urban Gem: the BAA Half Marathon

For a price quote and complete details about this package, contact us via the form below.

Contact Us

Other contact info

Cool Sports, Inc.
PO Box 299
Londonderry, NH, 03053

Phone: 603-845-0190 ext: 6

Fax: Fax: 603-386-6030

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